The current feeling of many veterans for years now. The idea “They use it so we should”, “because it works” is just a lack luster way of not wanting to take the risk or be thoughtful in the approach.”data rules everything around us” We’ve lost the sense of connection and emotion in so many ways, along with uniqueness. We prey on building numbers and manipulating the “addictive” parts of our psyche to boost numbers and money. Which that’s business right?